The Inspiring Journey of Carol 啊花 Tan, Founder of Lafleur Beauty
From Nurse to Full-Time Mom to Entrepreneur, Caroline Tan, also known as Carol啊花, turned her personal challenges into a mission of empowerment, creating a business that has helped thousands of women regain confidence and financial independence.
A Personal Turning Point
Carol’s journey began when she had to care for her bedridden mother-in-law. During this time, she found herself financially dependent on her husband, a situation she likened to begging, which slowly diminished her self-confidence. Isolated and feeling disconnected from the world, Carol realized that no matter the circumstances, women must find a way to be financially independent, confident, and beautiful.
She believes that women are often the first to sacrifice their careers and financial stability for the family, but this should not mean giving up their independence. This belief has been the guiding compass for Lafleur Beauty.
A Platform for Empowerment
In 2024, Carol founded Lafleur Beauty with a mission to empower stay-at-home moms and single mothers by offering them a path to financial independence. Her vision was clear: provide women the opportunity to build a successful business using only their phones.
Through her own experience of selling products online and eventually creating her own brand, Carol’s goal was to show that every woman, regardless of her background, could run a business and contribute to her family’s income.
Building a Community Through Social Media
Carol embraced Facebook Live as her primary marketing platform. In the early stages, it was an affordable (free) and low-competition space perfect for a startup with limited funds. Even as Lafleur Beauty has grown, Carol continues to use Facebook Live and trains her partners to do the same. This allows those without a marketing budget to still reach a large audience and build their business.
Carol’s belief in personal branding has been a key factor in her success. She has built her brand by sharing her inspiring story—from nurse and housewife to a successful entrepreneur. Through her live sessions, she not only promotes her products but also motivates her partners and audience with stories of her transformation, attracting followers who believe in her vision.
Creating a Motivated and Supported Network
At Lafleur Beauty, the focus isn’t just on sales, but on creating a motivated and supportive environment. Carol understands that success comes from a strong community, and she ensures that her partners are engaged and motivated. The company offers regular support, including weekly focus sessions, morning coffee chats, win-sharing, and Q&A sessions with Carol herself.
One of Carol’s most rewarding accomplishments was transforming the life of a village woman who only spoke her local dialect and sold noodles at a stall. With Carol’s coaching, this woman learned how to use Facebook Live, and over time, she became a Lafleur Leader with a steady income, allowing her to close her noodle stall and enjoy financial stability.
A Legacy of Empowerment
Through Lafleur Beauty, Carol has helped women across Malaysia gain confidence and independence. She ensures that her partners don’t need heavy investments or stockpiles of products. The company assists with marketing and branding, making it easier for partners to succeed. Carol firmly believes that motivation is key to recruiting and retaining partners, which is why she has built a community that inspires and supports each other.
A Legacy of Empowerment
From a former nurse and full-time mom to a national business leader, Carol啊花 Tan’s journey is one of resilience, inspiration, and empowerment. Through Lafleur Beauty, she is not only helping women feel beautiful but also empowering them to achieve financial independence and success in business.
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Carol啊花’s Motivation